The ‘billion dollar’ campaign, ‘Let’s Do London’, engages the service, culture, night economy and retail industries to attract visitors from across the country.
London recently launched a campaign to stimulate domestic tourism, aiming to reactivate the economy after a long period of restrictions and social distancing because of the Covid-19 pandemic. Statistics show that domestic tourism in London fell 64% last year. Revenue dropped from nearly $25 billion in 2019 to just $9 billion in 2020.
The UK government is easing restrictions to revive the economy and travel. Source: Reuters Ms. Tracy Halliwell – Director of Tourism, Conferences and Events of London and Partners, said that London’s tourism industry has been hit very hard by the pandemic: “London is an international city, we depend heavily dependent on international visitors One in seven jobs in London are in the tourism and hospitality industry, so the sector has taken a huge hit.Most hotels have closed, shops are empty. guest”. From May 17, the British Government has relaxed the ban, allowing pubs, bars and restaurants to open indoors; while indoor entertainment activities such as cinemas, museums, children’s play areas continue to operate. According to the UK Government’s roadmap, all restrictions on social contact in the country will be lifted on June 21. According to Ms. Tracy Halliwell, the program “Let’s Do London” will introduce exciting events and activities in London this summer, such as cinemas with new works returning, art exhibitions on the road. streets and a series of food promotion campaigns. “The tourism and service industries have worked together and created new ways to keep our destinations safe and hygienic. We are changing for the better,” said Ms. Tracy Halliwell.
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